Unlocking the Power of Co‑Op Marketing: Partnering for Nevada’s Tourism Success

A marketing co‑op is one of the most effective ways destinations and businesses can amplify their reach—pooling resources, sharing costs, and creating unified campaigns that deliver outsized impact for every partner involved. With Travel Nevada’s new co‑op strategy, tourism partners across the state have more opportunities than ever to participate in high‑value, data‑driven marketing programs that elevate Nevada’s story on a national and global stage.  In this session, you’ll learn what co‑op marketing really is, why it matters, and how to plug into Travel Nevada’s refreshed approach. Hear directly from Expedia, Miles Partnership, and rural Nevada partners as they share real‑world examples of successful co‑op campaigns, insights on collaboration, and practical guidance for maximizing your marketing investment.