Nicole Orsua is the Chief Industry Development Officer for Travel Nevada. The team has three primary pillars: to support the development of tourism destinations in rural Nevada, to support existing tourism businesses in rural Nevada, and to sell rural Nevada to both domestic and international audiences through travel and trade market development. Her career has spanned both the private and public sectors, having worked for hotels, tourism attractions, tour guide companies, and local governments. These roles have taken place in urban, regional, and rural locations, in both the United States and Australia; giving her a global point of view on prospective problems and the unique challenges in global tourism.