Morning Concurrent Sessions

April 12 @ 10:00 am

The Stories That Stick: Using Integrated Marketing to Tell Your Story (Please contact Travel Nevada staff if you would like access to this presentation –

Carl Ribaudo, SMG Consulting 

How To Leverage the Travel Trade to Help Tell Your Story

Panel Discussion with moderator Robert Graff, Travel Nevada; Meg McDaniel, Las Vegas Convention & Visitors Authority; Tom Wilkinson,; Suzanne Harberg Free Spirit Vacations; Jennifer Gachui, HelmsBriscoe  

Effective Storytelling: Using Research To Tell Your Story to Stakeholders (Presentation linked)

Rich Bryant, Zartico

Afternoon Concurrent Sessions

April 12 @ 2:00 pm

How To Tell Your Sustainable Recreation Story (Presentation linked)

Matthew Weintraub and Nikhil Narkhede, Nevada’s Division of Outdoor Recreation (NDOR) 

Resources to Tell Your Story: How to Engage Partners and Access Funding (Presentation linked)

Panel discussion with moderator Cortney Bloomer, Travel Nevada; Shari Davis, Governor’s Office of Economic Development; Anthony Manfredi, Nevada Arts Council; Miles Gurtler, Bureau of Land Management; Fred Steinmann, UNR’s University Center for Economic Development   

UNR’s University Center for Economic Development resources:

University Center for Economic Development Facebook website:

Nevada Leadership Program (part of UCED) website:

University Center for Economic Development Facebook:  @ucedcobUNR,

Nevada Leadership Program Facebook:

University Center for Economic Development LinkedIn:

NV Tourism and Hospitality Supply Chain Symposium

Creating amazing location stories on a micro-budget (Presentation linked)

Kelly Schwarze, Emmy-award-winning filmmaker and Danette Tull, Nevada Film Office

General Session

April 12 @ 4:00 pm 5:00 pm

Working with Your Communities: A Resident Sentiment Story

Brian London, Founder, Destination Marketing Today

As tourism professionals, it’s important to understand and work effectively with local communities in order to create sustainable and successful destinations. This session will explore resident sentiment towards tourism and provide practical insights and strategies for building stronger relationships with your community. You’ll learn how to identify and address community concerns, engage residents in the tourism planning process, and create partnerships that benefit both visitors and locals. Whether you’re a tourism marketer, planner, or manager, this session will provide valuable tools and techniques for working collaboratively with your community.