April 12
@
4:00 pm
–
5:00 pm
Working with Your Communities: A Resident Sentiment Story
Brian London, Founder, Destination Marketing Today
As tourism professionals, it’s important to understand and work effectively with local communities in order to create sustainable and successful destinations. This session will explore resident sentiment towards tourism and provide practical insights and strategies for building stronger relationships with your community. You’ll learn how to identify and address community concerns, engage residents in the tourism planning process, and create partnerships that benefit both visitors and locals. Whether you’re a tourism marketer, planner, or manager, this session will provide valuable tools and techniques for working collaboratively with your community.