Veronica Terrell has been at Expedia Group for four years. She began her career on the Lodging Market Management team, where she supported hotel partners in optimizing booking performance across Expedia Group brands, before transitioning to the Expedia Group Advertising team. Through this experience, Veronica has gained a holistic view of how Expedia Group supports partners and reaches travelers throughout the entire journey, from inspiration to conversion. In her current role, she works closely with destination marketing organizations of all sizes across Nevada, helping to drive incremental travel demand through strategic advertising solutions and partnerships. Veronica brings a collaborative, partner‑first approach to her work, with a strength in unpacking destination goals and aligning them with effective, data‑driven marketing strategies that drive incremental demand to the state. Outside of work, the Chicago native can often be found running along the Lakefront Trail, planning her next trip, or spending time with her family of 9. As an avid traveler herself, Veronica is passionate about uncovering what makes each destination unique and helping partners tell those stories to the right travelers.