Building Culture and Connecting it to the Emotional Economy

Explore how culture can serve as a powerful catalyst for tourism development and marketing. This session will focus on identifying and integrating a community’s unique cultural assets to create authentic destination experiences that resonate with visitors. We’ll also discuss strategies for cultural preservation and revitalization, ensuring that growth aligns with heritage and values. Participants will gain insights into connecting cultural identity with the emotional economy to foster deeper engagement and sustainable tourism practices.