Josh Rudelbach is the Destination Marketing & Data Strategist for Visit Carson Valley, where he brings together the science of data and the art of destination storytelling. His work focuses on transforming analytics into actionable tourism strategy—using audience insights, campaign performance, and impact measurement to support smarter destination marketing. Josh works closely with marketing and brand agencies to develop campaigns, while also creating local content that adds authenticity and depth to those efforts. Equal parts analytical and creative, he believes the best tourism marketing happens when numbers and narrative work hand in hand.