The Power and Pitfalls: A Deep Dive into All Things Research

We all know data can help us see what is and isn’t working with our campaigns and in our marketing efforts, but how do you determine the best data to track and best methods to track it? Plus, how do you distill that information into snackable pieces for your stakeholders? Key takeaways from this session include the pros and cons of survey research, geolocation insights, visitor spending trends, and tax data.