Adventure as an Economic Catalyst: How Outdoor Recreation Powers Nevada Tourism

Nevada’s vast open spaces and world‑class outdoor experiences are magnets for visitors seeking adventure, beauty, and connection. This session dives into the Nevada Division of Outdoor Recreation’s groundbreaking economic analysis—the first to quantify the full impact of outdoor recreation on Nevada’s economy. Discover how outdoor recreation drives billions in visitor spending, supports tens of thousands of jobs, and fuels economic diversification across both urban and rural communities. We’ll explore how recreation enhances Nevada’s tourism brand, elevates quality of life for residents, and creates new opportunities for businesses, land managers, and community leaders. The insights shared will help shape future investments in access, infrastructure, workforce, and resource stewardship to strengthen Nevada’s position as a global outdoor destination.