Agenda

WEDNESDAY, APRIL 11

12:00 PM – 5:30 PM

Registration

Location: Lobby, Tonopah Convention Center

2:00 PM – Optional Activities – All depart Tonopah Convention Center

Sponsored by: Town of Tonopah

Optional Activity A: Tour the Historic Tonopah Mining Park located on the site of the original mining claims that started the rush to Tonopah. Included will be a Blacksmithing Demonstration – pre-registration required
Optional Activity B: Learn the art of “Rock Painting” and tour the Central Nevada Museum – pre-registration required
Optional Activity C: FULL (Tastes of Tonopah Drinking Tour)
Optional Activity D: Downtown Scavenger Hunt with prizes

6:00 PM

Opening Reception – Tastes of Tonopah

Sponsored by: Town of Tonopah, Mizpah Hotel
Location: Belvada – 1st Floor

Mingle with tourism professionals and volunteers from around the state and listen to music by the “Peavine Pickers” while sampling food from restaurants around the town of Tonopah.

9:00 PM

Optional Activity A: FULL – Old Tonopah Cemetery Tour
Optional Activity B: FULL (Stargazing)

THURSDAY, APRIL 12

7:30 AM – 5:00 PM

Registration

Location: Lobby, Tonopah Convention Center

7:30 AM

Continental Breakfast

Location: Lobby, Mizpah Hotel
Sponsored by: Brand USA

8:30 AM

Welcome and General Session

Location: Main Room, Tonopah Convention Center
Sponsored by:  Fahlgren Mortine

DOING WHAT IT TAKES TO WIN – “Vision Creates Reality”

Presented by: Bodine Balasco

Bodine will share the most important new principle ever discovered in all of achievement science to help you generate innovative ideas, create productive strategic plans and develop sustainable energy for following through with the knowledge you gain at Rural Roundup. He’ll also share how to connect with your tourism customers in a way that will help you generate customer loyalty and “word-of-mouth” on social media. In addition to being a keynote speaker, Bodine is an award-winning entertainer who believes we’re all in “the happiness business,” so be prepared to have some fun in this session.

9:40 AM

Refreshment Break and Sponsor Exhibits

Location: Convention Center Lobby and Buckboard Room
Sponsored by: Beatty Chamber of Commerce, Certified Folder Display Services, Inc., Sysco Las Vegas

10:00 AM

CONCURRENT SESSIONS

PUTTING HISTORY TO WORK: HISTORIC PRESERVATION TOOLS TO SUPPORT RURAL ECONOMIC DEVELOPMENT

Location: Dempsey Room – Mizpah Hotel
Presented by: Jim Bertolini

Nevada’s rural towns and cities are filled with historic buildings and places, but these are often not harnessed as the economic development tools they can be. The experiences and successes of many rural communities around the country have demonstrated that preserving and revitalizing historic buildings can be a critical factor in their long-term success. This session will cover the various programs offered by Nevada’s State Historic Preservation Office, how they fit into the rural development “toolkit,” and how they can turn historic resources into heritage tourism attractions, small business incubators, and economic development opportunities.

WORKING WITH BRAND USA TO INCREASE INTERNATIONAL VISITATION

Location: Pittman Cafe – Mizpah Hotel
Presented by: Mike Fullerton

Come learn the importance of attracting international visitors, Brand USA’s efforts to increase international visitation and how they work with rural destinations.

HOW AM I SUPPOSED TO DO MY JOB AND HANDLE SOCIAL MEDIA TOO?

Location: Blue Room – Tonopah Convention Center
Presented by: Leslie Saint McLellan

How am I supposed to do my job AND handle social media too? For many of us, social media was an “add on” to our jobs. We already have a boatload of daily things to do and we don’t have nearly the hours in each day to get it all done. In this interactive session, Leslie will share ways you can easily incorporate your social media duties into your daily/weekly work schedules as well as cover key components to writing successful, engaging posts. Come prepare to be part of the discussion.

HOW ‘GEOTOURISM’ IS YOUR DESTINATION?

Location: Mizpah Club Event Center – 2nd Floor
Presented by: Jacquie Chandler, Penelope Curtis

How ‘Geotourism’ is your destination? Find out using National Geographic 12 Principles. Then learn 4 fun and rewarding steps plus 3 strategies that will enable visitors to sustain and enhance your priceless treasures, while supporting your prosperity. (take-home material used in this workshop will provide you the blueprint for manifesting)

11:00 AM

Repeat Concurrent Sessions

12:15 PM

Luncheon

Location: Main Room, Tonopah Convention Center
Sponsored by: Madden Media

TITLE TBD – LEVERAGING YOUR ELECTED OFFICIALS FOR ADVANCING TOURISM THEME

Presented by: Nick Vassiliadis

Nick will share tips for communicating with elected officials to maximize support for projects and initiatives relating to tourism – why it matters and how it helps.

2:00 PM

CONCURRENT SESSIONS

HOW TO INTEGRATE YOUR BUSINESS INTO TRAVELNEVADA’S SOCIAL MEDIA STRATEGY

Location: Dempsey Room – Mizpah Hotel
Presented by: Kaitlin Godbey

Tired of being the best-kept secret in town? Learn how to connect with the social media team at TravelNevada to amplify your reach. This session will provide tips and tricks on creating valuable content that TravelNevada can share and in turn, readily promote your business and/or destination.

EXCEEDING VISITORS EXPECTATIONS WITH “BACK TO BASICS”

Location: Pittman Cafe – Mizpah Hotel
Presented by: Bruce Jabbour

During this exciting session, we will get back to basics from when visitors make a decision to take a vacation and commit to sharing their precious time with you and your destination and how your positive interactions are crucial to your businesses.

PARTNERING WITH YOUR LOCAL DMO

Location: Blue Room – Tonopah Convention Center
Presented by: Art Jimenez, Jill Lagan, Arlette Ledbetter

In this session you will learn about Destination Marketing Organization (DMO) consumer projects to meet every budget, the benefits of partnering within the industry and the importance of exceptional destination-wide customer service strategies. The session will unite these topics in a conversational, practical manner that brings together the strategic and tactical levels of travel marketing and public relations.

PHOTOGRAPHY TRENDS AND DRONES

Location: Mizpah Club Event Center – 2nd Floor
Presented by: Neil Lockhart, Kippy Spilker

Neil’s presentation will give you preparation and planning tips on “night photography” in the wilds of Nevada, also known as Astrophotography, with a focus on Star-Trail, the Milky Way and “Painting with Light”. Kippy’s presentation will familiarize participants with basic rules regarding responsible drone photography and videography, and empower you to be confident in enforcing those rules in your towns and at your events.

3:00 PM

Repeat Concurrent Sessions

3:50 PM

Refreshment Break and Sponsor Exhibits

Location: Convention Center Lobby and Buckboard Room
Sponsored by: Beatty Chamber of Commerce, Certified Folder Display Services, Inc., Sysco Las Vegas

4:10 PM

General Session

Location: Main Room, Tonopah Convention Center
Sponsored by: Fahlgren Mortine

IT’S DIFFERENT OVER THERE

Presented by: Larry Cohen

An informative and entertaining session which will discuss how cultures, business practices, media consumption and travel booking mechanisms interrelate, vary around the world…and, how in large part they are different from what we are used to in the USA.

6:15 PM

Wine Tasting

Location: The Belvada
Sponsored by: Cline Cellars, Tonopah Brewing Company

7:30 PM

VolunTourism Awards Dinner

Location: Main Room, Tonopah Convention Center Conference Center
Sponsored by: Cline Cellars, Fallon Convention and Tourism Authority

FRIDAY, April 13

8:30 AM

General Session – Breakfast Buffet

Location: Convention Center Lobby
Sponsored by:  RUF Strategic Solutions

ENHANCING RURAL DESTINATION EQUITY AND COMPETITIVENESS THROUGH PEOPLE-FIRST TOURISM’S APPROACH

Presented by: Dr. Gene Brothers

The tourism system is frequently dominated by large urban destinations with more resources and closer ties to industry networks encompassing media, retail, transportation, attractions and lodging. Rural Destinations often feel tempted to emulate their bigger peers, but the current market demand for genuine, imperfect, unstandardized, local, unscripted experiences provides rural destinations with a remarkable opportunity to reinventing tourism marketing and development to fit their strengths. In this session we will explain the structure and process behind People-First Tourism’s proprietary programs and see examples of applications using this process from destinations in the US and abroad.

10:00 AM

Conference Concludes

See you next year!