Agenda

Wednesday, April 10

Session
Speaker
Time & Location

Registration

12:00 pm to 5:30 pm
Lobby, Fallon Convention Center

Optional Activities

2:00 pm
Activity

Sponsored by: City of Fallon
All activities will depart from the Fallon Convention Center at 2:00 pm

  • Optional Activity A – Drag Racing
    2:00 pm to 5:00 pm
    Top Gun Dragstrip

    • Participate in an activity that is true to Fallon’s history!  Get behind the wheel and come race cars, donated by Fallon Ford Toyota, at Top Gun Dragstrip. Drag Racing began in Fallon in the early 50’s. A group of interested drivers began racing wherever they could find strips of pavement long enough to accommodate them. When it became apparent that racing was going to happen with or without a track, Fallon embraced the fun! Top Gun Dragstrip is located 15 miles east of Fallon on U.S. Highway 95. It is equipped with state-of-the-art computerized staging and timing equipment, seating for 3,000 spectators, a staging area for more than 600 racers, and a walkway over the track to the grandstand area. Food and non-alcoholic drinks will be provided.
  • Optional Activity B – OHV Guided Tours
    2:00 pm to 5:00 pm
    End at Sand Mountain. Various trails to choose from. All with different time durations.

    • Go out trail riding in the desert at 2, be back in the City washed up and ready for cocktails at 6. This is Fallon. We have almost endless possibilities of trails to ride for hours that are close enough to the City so you can easily make it home before dark. Come experience the beauty of Fallon’s rural community and go on a guided OHV trail ride. There will be a few mapped-out trails with different time durations and guides to lead the way on each trail. All trails will begin at (location TBA) and end at Sand Mountain. The 600-foot-high, 2.5-mile-long sand dune is an off-road playground you will not want to miss out on. To-go sack goodies will be provided along with a cooler of non-alcoholic drinks for the trek.
  • Optional Activity C – Make and Take – FULL
    2:00 pm to 5:00 pm
    City/County Gym

    • Come sip on wine & spirits, snack on local goodies and make a rustic/farmhouse treasure of your very own with the ladies of Back Roads Vintage Market. Choose from 2 different Nevada “home” signs and a Nevada wall bottle opener. If you have time you can make all three! These three items have limitless possibilities. You can make them as pictured, or put your own spin on them to truly make them your own. Back Roads Vintage Market was started in Fallon by two rural, but sassy soul sisters, Jen and Jess. They have a twice-yearly market, (a Fall market in Fallon and a Spring market in Reno at Ferrari Farms), that features vendors who specialize in antiques, repurposed furniture, farmhouse/vintage inspired decor, and much, much more. We are so excited to share their passion for rural Nevada “junk” with you! If you do not have room in your suitcase to get your treasures home, the City of Fallon will ship them to you.
  • Optional Activity D – Trap Shooting
    2:00 pm to 5:00 pm
    Fallon Trap Club

    • Come relive the past, or learn a new skill at one of the best Trap Shooting facilities in the State of Nevada. The Fallon Trap Club offers trap and skeet shooting. In trap shooting the target is launched from a single house away from the shooter. In skeet shooting two targets are launched from two houses in different paths that intersect in front of the shooter. Both of these options will be available to you to choose from. Instructors will be on site and will provide guns and ammunition for all who attend. There will also be food & non-alcoholic drinks provided.

Opening Reception

6:00 pm
Oats Park Art Center

Sponsored by: City of Fallon

Come and be amazed by an absolutely incredible space right here in Fallon!   Housed in a lovingly restored historic building, the Art Center includes a 350-seat proscenium theatre, which has been described as the finest small performing arts house in Nevada, and over 3,000 square feet of gallery/exhibition space. The building has dramatically augmented Churchill Arts Council’s efforts to enhance the cultural and social life of the community and region by providing educational and experiential opportunities in the arts on a variety of levels.

Thursday, April 11

Session
Speaker
Time & Location

Registration

7:30 am to 5:00 pm
Lobby, Fallon Convention Center

Continental Breakfast

7:30 am
Fallon Convention Center

Sponsored by: Certified Folder, The Abbi Agency, and Miles Partnership – The Official Marketing Partner of Brand USA

Welcome and General Session

8:30 am
Main Room, Fallon Convention Center
General Session

Sponsored by: Noble Studios

  • Advancing New Tourism Experiences in Rural Destinations
    Andrew Grossmann, Destination Management Specialist – Travel Oregon

    • The best destinations understand their competitive advantage and work together to advance projects that enhance visitor experience and protect the assets that make them unique. Learn about how Travel Oregon is partnering with destinations across Oregon to develop and promote new experiences that bring visitors off the beaten path and into rural communities and natural landscapes.

Refreshment Break and Sponsor Exhibits

9:45 am
Lobby, Fallon Convention Center
Break/Meals

Sponsored by: D4 Advanced Media, Atlas Obscura, and Matador Network

Concurrent Sessions

10:00 am
Western Nevada College
Concurrent Session
  • Wrangling Media — Get Them There, Help Them Listen, and Control Your Message
    Presented by: Bethany Drysdale – Room 312

    • The media have a job to do and a story to tell. And so do you. How do you pitch your story to journalists in a way that will make them listen? How do you maintain control of an interview? How do you ensure that your story comes out the way you want? Learn tips on how to pitch a newsworthy story and how to control your message with the media.
  • How We Did It — Success Stories
    Presented by: Kat Galli, Valerie Serpa, and Deny Dotson – Room 304

    • Kat Galli will be discussing how Tonopah was able to leverage TravelNevada grant funds to increase and diversify their marketing, “embrace the weird” to develop themselves as a destination, and increase their room tax collections to record amounts.  Valerie Serpa will discuss how the Churchill Arts Council was able to build the Oats Park Art Center – repurposing an historic building and creating an incredible opportunity for residents and tourists to experience world class art exhibits in a rural setting.  Deny Dotson will talk about how they were able to change the perception of Virginia City by building the right team, branding, video marketing based on strengths, focusing on performing arts, using community outreach programs, and finding ways to eliminate regional barriers.
  • What in the World?  An International Market Update
    Presented by: Rafael Villanueva – Room 302

    • If they are coming to Las Vegas, why shouldn’t they visit you?  Find out what markets Las Vegas is focused on and how Brexit and the trade wars could affect future travel.
  • Grants and Programs 101 (Nevada Arts Council and Nevada Humanities)
    Presented by: Tony Manfredi, Stephanie Gibson – Room 303

    • In this session learn about grants and programs offered by the Nevada Arts Council and Nevada Humanities – all viewed through a tourism lens.
    • Nevada Arts Council – Celebrating 52 years of service, the Nevada Arts Council (NAC) was established as a state agency in 1967 to enrich the cultural life of the state by supporting, strengthening, and making excellence in the arts accessible to all Nevadans. The NAC is one of America’s 56 state and jurisdictional arts agencies (SAAs) that ensures that every community in the U.S. receives the cultural, civic, economic, and educational benefits of the arts. Through its program areas, grant offerings, and partnerships, the NAC supports Nevada’s rural communities, enlivens its public spaces, promotes health and healing, sparks economic growth, increases tourism, drives educational success, fosters inclusion and equity, reaches low income communities, creates opportunities for artists, and serves the public. During this session, you will learn more about program and grant offerings available from the NAC. We will also discuss the economic impact that the arts have on our state and the symbiotic relationship between arts/heritage and tourism.
    • Nevada Humanities – The mission of Nevada Humanities is to connect and transform communities by sharing and amplifying the stories, ideas, experiences, and traditions of the diverse people of Nevada. The work we do, including grant-making to organizations throughout Nevada and our many programs (such as the Online Nevada Encyclopedia, Nevada Humanities Exhibition Series, The Salon & Pop-Up Salons, Nevada Humanities Literary Crawl, Las Vegas Book Festival, etc.) helps to contextualize our stories, our communities, and the ways in which we talk about our state.

Repeat Concurrent Sessions

11:00 am
Western Nevada College
Concurrent Session

Luncheon

12:15 pm
Main Room, Fallon Convention Center
Break/Meals

Sponsored by: Fahlgren Mortine
Money for Nothin’ and Assists for Free
Presented by: JoVon Sotak – Office of Grant Procurement, Coordination, and Management
Unlike many things in life, grants really are free and can be used to invest in your community and drive tourism.  Learn about free grant assistance available through the Nevada Grant Office and some grant tips to get you started.

Concurrent Sessions

2:00 pm
Western Nevada College
Concurrent Session
  • Grants and Programs 101 (USDA and Nevada State OHV Program)
    Presented by: Kelly Clark, Holly Smith – Room 303

    • In this session learn about grants and programs offered by the USDA and Nevada State OHV Program – all viewed through a tourism lens.
    • United States Department of Agriculture (USDA) – Learn about USDAs Rural Business Development Grant- for economic impact studies and revolving loan funds in rural areas (some have supported tourism), USDA Community Facilities Direct Loan and Grant – to fund museums, libraries, some trails and visitor facilities in rural areas, and the Outdoor Recreation Economy Resource Guide.
    • Nevada State OHV Program – The Nevada State Parks Recreational Trails Program and Nevada OHV Program lie within the Nevada Department of Conservation and Natural Resources.  They provide grants to local governments and other entities for motorized and non-motorized recreational trail projects.  The types of projects funded include Planning, Trail Construction and Maintenance, Signage, Education, Law Enforcement, Mapping, and more.  The Nevada Trails Mapping Collaborative Project will enhance recreation options for underserved communities by promoting use of authorized motorized and non-motorized trails. Access to accurate trail maps in various map formats is critically important to outdoor recreation promotion efforts and ultimately driving tourism in underserved communities around the state.
  • Grants and Programs 101 (SHPO, GOED)
    Presented by: Karyn de Dufour, Patty Herzog – Room 304

    • In this session learn about grants and programs offered by the State Historic Preservation Office (SHPO) and the Governor’s Office of Economic Development (GOED) – all viewed through a tourism lens.
    • The Nevada State Historic Preservation Office (NSHPO) provides two grant programs that assist local communities in preserving their authentic heritage tourism assets. The Commission on Cultural Centers and Historic Preservation program provides funding for the development of cultural centers in historic buildings. The office also administers a federal sub-grant, which  supports communities that have made a formal commitment to historic preservation. Certified communities can apply for grants to fund preservation planning, identification of historic resources, and educational programming. These tools, along with other NSHPO programs and products, can help identify which historic resources in Nevada’s communities are strong heritage tourism assets and can assist those communities in enhancing those assets.
    • GOED – Tourism is the state’s iconic industry and a major economic engine creating tens of thousands of jobs for Nevadans. The Governor’s Office of Economic Development (GOED), Rural Community and Economic Development Division promotes community revitalization to build prosperity and enhance the quality of life in rural Nevada. GOED leverages Tourism as one of our State’s key industries. Through GOED programs and incentives, communities are supported in their efforts to promote tourism. Rural community development programs and incentives help communities with infrastructure development and improvements and job creation through entrepreneurship and business development that enhances cultural and recreational programs and supports community marketing efforts to develop tourism.
  • Exceeding Visitor’s Expectations with “Back to Basics”
    Presented by: Bruce Jabbour – Room 302

    • During this exciting session, we will get back to basics from when visitors make a decision to take a vacation and commit to sharing their precious time with you and your destination and how your positive interactions are crucial to your businesses.
  • Effective Marketing on a Budget
    Presented by: Panel — Robyn Veach and Kristin Windbigler – Room 312

    • Robyn Veach from the Lucky Spur Saloon in Kingston, NV will be discussing how she creates a buzz on social media, forms amazing collaborations with partners, and builds positive equity through word of mouth.  Kristin Windbigler from the Western Folklife Center will be discussing how the Western Folklife Center’s content-focused social media strategy allowed them to grow their following five-fold in six months while drastically increasing online engagement and attendance at this year’s National Cowboy Poetry Gathering.

Repeat Concurrent Sessions

3:00 pm
Western Nevada College
Concurrent Session

Refreshment Break and Sponsor Exhibits

3:45 pm
Convention Center Lobby
Break/Meals

Sponsored by: D4 Advanced Media, Atlas Obscura, and Matador Network

General Session

4:15 pm
Main Room, Fallon Convention Center
General Session

Sponsored by: Las Vegas Convention and Visitors Authority (LVCVA)

  • ROI Results in Working with the International Travel Trade/Inbound Operators
    Presented by: Jennifer Ackerson, ALON Marketing Group

    • IITA’s Inbound Insider Steps to Success session is a great opportunity for all attendees (DMOs/BIDs/Chambers, Accommodations, Tours/Attractions/Activities, Arts/Cultural Institutions, Dining, Transportation, Retail/Services) and will assist you in attaining more international visitors to your destination and its’ stakeholders businesses. Jennifer Ackerson of ALON Marketing Group will lead this engaging seminar.
    • Travel trade business is long-term, repeat, and turn-key business once you develop your understanding!  It’s also trackable. This session will provide:
      • A valuable look at why working with the international travel trade is critical to and a strategic decision in developing core tourism business to your destination
      • Provide an achievable step-by-step approach on how to prepare for this business
      • A look at how everyone can work together to be successful in attaining this new business efficiently and effectively
    • Background: IITA launched the Inbound Insider Steps to Success education program, a series of seminars and workshops created to help DMOs and suppliers get prepared, then work with, inbound operators from development to marketing. Powered with expertise from ALON Marketing, IITA’s Inbound Insider Steps to Success program is designed to be a win-win-win for the inbound travel industry. Destinations benefit because the program helps close the sales loop with travel trade, using bonified, sellable itineraries, products and services. Individual suppliers benefit from the Steps to Success program because it helps them to prepare stakeholders with the necessary tools to support their destination marketing goals. And finally, inbound operators and the travel trade reap the benefits of true partnerships, where destinations and suppliers are prepared and ready to support your client’s needs.

Wine Tasting (Sanders Winery and Frey Ranch)

6:15 pm
Lobby, Fallon Convention Center

Sponsored by: Sanders Winery

VolunTourism Awards Dinner

7:30 pm
Main Room, Fallon Convention Center
Break/Meals

Friday, April 12

Session
Speaker
Time & Location

General Session — Breakfast Buffet

8:30 am
Fallon Convention Center
Break/Meals

Hosted by: Nevada Governor’s Office of Economic Development (GOED) and Main Street America

  • Main Street and Tourism: Fostering Thriving, Vibrant Communities
    Presented by: Kathy La Plante

    • Main Street programs in Nevada and across the country are positioning themselves at the economic hubs of their communities and attracting investors, businesses, and visitors to these unique one-of-a kind historic districts, filled with locally owned small businesses and independent restaurants.  From leading the restoration of entire city blocks to cultivating a new generation of entrepreneurs, changemakers across the country are transforming communities and breathing life into the places we call home. We invite you to explore these success stories illustrating the range and depth of work across the nationwide Main Street America Network, and how these districts can complement any community’s tourism strategy.

Conference Concludes

10:00 am