Agenda

WEDNESDAY, APRIL 26

12:00 PM – 5:30 PM

Registration

Location: Lobby, Elko Convention Center

2:00 PM – All Activities depart from the Elko Convention Center

Optional Activity A: Tour California Trails Interpretive Center and experience Basque dancing, Dutch Oven desserts with coffee, beer or wine and life on the trail
Optional Activity B: This activity is now full (Garcia Museum)
Optional Activity C: This activity is now full (Western Painting)
Optional Activity D: Table Game lessons at the Red Lion w/ adult beverages

6:00 PM

Opening Reception – The Best of Elko

Sponsored by: Elko Convention and Visitors Authority
Location: Western Folklife Center

Mingle with tourism professionals and volunteers from around the state and enjoy performances by Waddie Mitchell and Richard Elloyan of National Cowboy Poetry Gathering fame. Heavy Hors d’Oeuvres to be served.

THURSDAY, APRIL 27

7:30 AM – 5:00 PM

Registration

Location: Lobby, Elko Convention Center

7:30 AM

Continental Breakfast

Location: Convention Center Lobby and Sage Lounge
Sponsored by:  Miles Partnership

8:30 AM

Welcome and General Session

Location: Laurena Moren

Theatre – Convention Center
Sponsored by:  Fahlgren Mortine

GETTING THE MOST FROM YOUR MARKETING DOLLAR

Presented by: Roger Brooks

In this fun, fast-paced, cut-to-the-chase presentation, Roger will walk you through the ten things you need to know and do, right now, to get the biggest bang for your marketing and product development dollar. Using real life case histories and examples, you’ll learn how to best allocate your marketing budget (big, small or teensy); details on the two printed marketing pieces you must have in your arsenal; the importance of finding your unique selling proposition; social media’s crucial role in your marketing efforts (the down and dirty do’s and don’ts); actual examples of print ads – before and after; and lots of other inspirational and practical tools you can implement the moment you get back home that will make a HUGE difference the very next day!

9:40 AM

Refreshment Break and Sponsor Exhibits

Location: Convention Center Lobby and Sage Lounge
Sponsored by:  Beatty Chamber of Commerce, Certified Folder Display Service, Inc.; Home Means Nevada Co., THS-Visuals Motion Pictures, True West Magazine

10:00 AM

CONCURRENT SESSIONS

WHO ARE THESE PEOPLE?

Location: Ruby Room – Convention Center
Presented by: Larry Friedman, Juanita Gonzalez, Michele Michalewicz, Teresa O’Neill

In this interactive session you will learn the difference between a tour operator, a wholesaler and a receptive and the role each plays in bringing visitors to your destination. Fine out how best to work with them and maximize their potential. In addition hear of the role a DMO can play. There will be time set aside for Q&A so come prepared!

OUTDOOR ADVENTURE TOURISM IN RURAL NEVADA

Location: Silver Room – Convention Center
Presented by: Jeff Anderson, Curtis Cummings

In this session you will learn about the creation of an off-road route across Nevada and the impact it has on the rural communities it touches. You will also learn about future opportunities and the creation of additional routes across Nevada.

GET YOUR GEEK ON – EMERGING AND EVOLVING SOCIAL MEDIA YOU NEED TO KNOW NOW

Location: Gold Room – Convention Center
Presented by: Catherine Heeg

Join in and demystify new emerging social platforms. In this interactive session we’ll study what’s HOT and how you can maximize your marketing in this evolving landscape.

HOW TO PITCH RURAL NEVADA TO THE TRAVEL WRITER

Location: Turquoise Room – Convention Center
Presented by: Jay Jones
Growing your visitor count requires positive publicity – and that doesn’t always mean spending precious dollars on advertising. “Earned media” is free coverage that the media can provide – if you can get their attention. Jay Jones – a full-time, freelance travel writer from Las Vegas – will share tips on who to contact and how to effectively pitch your ideas.

11:00

Repeat Concurrent Sessions

12:15 PM

Luncheon

Location: Ruby Mountain Rooms 1-3, Elko Conference Center
Sponsored by:  Madden Media

RURAL ROUNDUP FILM FEST

2:00 PM

CONCURRENT SESSIONS

DISCOVER NATURE APPS – LEARN HOW YOU CAN USE THIS TECHNOLOGY

Location: Ruby Room – Convention Center
Presented by: Evan Hirsche, Sam Serebin
Premiering this spring, the Pony Express OHV app will introduce riders to the trails and communities that make the Loneliest Highway a compelling destination. App developers Sam Serebin and Evan Hirsche will present the groundbreaking, GPS-guided and map-based app at this session, and answer attendees’ questions. Designed to deliver GPS-guided trail guidance and an abundance of local information, the app will be a winner among off-roading tourists.

CAPTURING THE MOMENT

Location: Silver Room – Convention Center
Presented by: Larry Burton, Patrick Pharris

Learn the latest techniques and equipment needed to improve the quality of your digital images. It’s easier than you think & the rewards can be remarkable. Participants will also be exposed to the value and application of high definition video in promoting communities and events.

PROMOTE YOUR NEVADA

Location: Gold Room – Convention Center
Presented by: Sean Cowan, Brenda Nebesky

TravelNevada has created an improved industry partner portal on TravelNevada.com. Any tourism partner can log in, create an account and post information and images related to their business, organization or event. Much thought has gone into developing a resource that is both simple to use and puts marketing control in the hands of industry partners. Get a step-by-step tutorial and all your questions answered about how to make the most of this opportunity to promote your piece of Nevada!

TERRITORY OVERVIEWS AND BENEFITS OF BEING A MEMBER

Location: Turquoise Room – Convention Center
Presented by: Sue Barton, Earl Jobson, Tom Lester, Marvin Minnick, Sherry Rupert, Ed Spear

In this session you will learn what each territory does to drive visitation to their region and what the benefits of being a member of the territory are.

3:00 PM

Repeat Concurrent Sessions

3:50 PM

Refreshment Break and Sponsor Exhibits

Location: Convention Center Lobby and Sage Lounge
Sponsored by:  Beatty Chamber of Commerce, Certified Folder Display Service, Inc., Home Means Nevada Co., THS-Visuals Motion Pictures, True West Magazine

4:10 PM

General Session

Location: Laurena Moren Theatre – Convention Center
Sponsored by:  RUF Strategic Solutions

YOU SAY ‘WELCOME’ BUT DO YOUR VISITORS ‘SEE’ WELCOME?

Presented by: Dan Marriott
Rural communities across the nation, and across Nevada, are increasingly conscious of their “welcome” or “gateway” message. Elaborate signs are designed with the goal of distinguishing a community as a distinctive destination. Yet many of these signs fall far short of their lofty goals. Join writer and author Dan Marriott for an insightful, engaging and critical discussion on how to distinguish your community through a comprehensive gateway plan. Learn how to design, locate, message and manage your welcome. A good gateway is far more than a sign.

6:15 PM

Wine Tasting

Location: Elko Conference Center Lobby
Sponsored by: Sanders Family Winery

7:30 PM

VolunTourism Awards Dinner

Location: Ruby Mountain Rooms 1-3, Elko Conference Center
Sponsored by: Town of Tonopah and Sanders Family Winery

FRIDAY, April 28

8:30 AM

General Session – Breakfast Buffet

Location: Ruby Mountain Rooms 1-3, Elko Conference Center
Sponsored by:  L.V.C.V.A., So. Nevada Regional Office

WHAT’S NEW AT THE DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS

Presented by: Guy Clifton, Bethany Drysdale, Janet Geary, David Lusvardi, Brenda Nebesky, Claudia Vecchio, Shoshana Zeldner

Learn what’s new around the Department of Tourism and Cultural Affairs which includes the Nevada Division of Tourism, Nevada Magazine, the Nevada Arts Council and the Division of Museums and History.

10:00 AM

Conference Concludes

See you next year in Tonopah!