You Take Care Now: Embracing Destination Stewardship in an Age of Change

As the world of travel & tourism changes, destination organizations are being called upon to do much more than marketing—often, this means taking on a role of stewardship. Amidst a bewildering sea of certifications and green labels, there’s a core ethos that can guide your destination. Using real-world case studies, this presentation will offer a concise definition of destination stewardship, share a variety of approaches to stewardship, highlight ways to use data to keep your eye on the ball, and share three easy things that every destination can do to become better stewards of their place.