Advancing Trade Readiness Through Strategic Connectivity

Building on last year’s Steps to Success™ session, this breakout will help DMOs and tourism businesses assess their current trade‑readiness, understand the roles of key travel trade partners, and identify realistic next steps aligned with their resources and market goals. Participants will explore strategies for strengthening packaged offerings, improving stakeholder collaboration, and aligning with trade expectations, while gaining practical insight into connectivity models, net rates, commissions, and pricing tiers. Attendees will leave with a clear roadmap for progressing from interest to action through achievable goals, smart investment priorities, and the partnerships needed to deepen trade engagement.