Heather Sheppard is a senior vice president and leader within the tourism and economic development practice at Fahlgren Mortine, the PR and paid media agency of record for Travel Nevada. With a background in public relations, she has developed and executed integrated marketing and communications programs for state and regional destination marketing organizations, tourism attractions, restaurants and more. Her work has earned national awards from PRSA Silver and Bronze Anvils, MarCom Awards, U.S. Travel Association, SABREs and others. As a practitioner, Heather has been recognized as the 2016 PRWeek Young Professional of the Year, a 2019 PRNews Rising Star Under 30 and a 2026 Ragan Top Woman in Communications.