Heather Sheppard is a vice president and leader within the tourism and economic development practice at Fahlgren Mortine, the PR and Paid Media Agency of Record for Travel Nevada, where she serves as the Travel Nevada integrated account lead. With a background in public relations, she has developed and executed integrated marketing and communications programs and campaigns for state and regional destination marketing organizations, tourism attractions, restaurants and more. Heather also oversees the agency’s social media team, which develops organic and paid social strategies, influencer engagement programs and more. Heather’s work has earned national awards from PRSA Silver and Bronze Anvils, MarCom Awards, U.S. Travel Association and others. As a practitioner, Heather has been recognized as the 2016 PRWeek Young Professional of the Year and a 2019 PRNews Rising Star Under 30.