Speakers: Matthew Landkamer and Marcia Hurd
Destination development is about more than creating a great destination. It is a responsible approach to stewarding the future of place through strategic planning and development, community engagement and activation, and marketing and branding efforts that honor a community’s way of life and drive economic prosperity. Learn how Travel Nevada and Coraggio Group partnered with Lincoln County Authority on Tourism to co-create a destination development plan that sets a ten-year direction for county tourism partners to catalyze visitation, develop experiences and infrastructure, and expand and support their destination.