See descriptions below. Each session is 50 minutes and will repeat at 11:00 am, allowing attendees to select two sessions.

The Stories That Stick: Using Integrated Marketing to Tell Your Story

Carl Ribaudo, SMG Consulting 

Integrated marketing makes your campaigns work harder for you, so you don’t have to. Understanding when to use paid, earned, owned and social, and at what levels, is part art and science. Learn trade secrets from expert marketer and strategist Carl Ribaudo from SMG Consulting. Travel Nevada’s Abby Ortiz will highlight Travel Nevada co-op opportunities available. 

How To Leverage the Travel Trade to Help Tell Your Story

Panel Discussion with moderator Robert Graff, Travel Nevada; Meg McDaniel, Las Vegas Convention & Visitors Authority; Tom Wilkinson, Vegas4Locals.com; Suzanne Harberg Free Spirit Vacations; Jennifer Gachui, HelmsBriscoe

A lot has happened since the pandemic. Get up to speed on the travel trade’s recovery – what changes you need to know about and how to navigate successfully in this ‘new world’ environment. Come learn about Travel Nevada programs that help you connect with the travel trade.    

Effective Storytelling: Using Research To Tell Your Story to Stakeholders

Rich Bryant, Zartico

Unless you apply your data and insights to actual outcomes for your community, you’re just looking at bar charts and pie graphs. Destinations now have the opportunity to utilize real time insights from events, movement and spend for the betterment of the community, the improved experience for the visitor and transformation of the organization. If these tools are available, which DMOs are using them the best?